How an E-commerce Store Achieved a 150% Increase in Organic Traffic and Boosted Sales

Client Overview

Our client, an e-commerce business specializing in eco-friendly products, was struggling to drive traffic to its website and increase sales. Despite having a wide range of sustainable and eco-friendly products, including biodegradable packaging, reusable kitchenware, and eco-friendly clothing, their online visibility was minimal, and competitors were taking the majority of the market share.

They approached Aoto Seo with the objective of increasing website traffic, improving keyword rankings, and generating more sales from organic search.

Challenges Faced

Low Organic Traffic: The website was receiving fewer than 10,000 visitors per month, resulting in limited brand awareness and sales.

Poor Keyword Rankings: The business did not rank in the top 10 search results for relevant industry keywords.

High Competition: Competitors in the eco-friendly products niche had a strong online presence and high domain authority.

Outdated Content and Structure: The website had thin content, a confusing navigation structure, and an unappealing design.

Low Conversion Rate: Visitors who reached the website rarely converted into paying customers.

SEO Objectives

• Increase organic traffic by 150% within six months.
• Achieve first-page rankings for 15+ high-intent, industry-relevant keywords.
• Improve user engagement and reduce the bounce rate.
• Increase sales and conversions from organic visitors.

SEO Strategy Implemented

Step 1: Comprehensive Website Audit

Our first step was to perform a complete website audit to identify existing issues that were affecting performance. This included a technical, content, and competitive analysis.

Key Issues Identified:

• Slow loading times due to unoptimized images and excessive plugins.
• Poor internal linking structure.
• Thin product descriptions that did not contain any targeted keywords.
• Broken links and crawl errors.
• Non-mobile-friendly product pages.
• Missing meta titles and descriptions for several pages.

Actions Taken:

• Fixed all technical SEO issues, including crawl errors and broken links.
• Minified CSS, HTML, and JavaScript to reduce page load time from 4.2 seconds to 1.9 seconds.
• Created a more structured internal linking system to improve crawlability and distribute page authority.

Step 2: Keyword Research and Optimization

We conducted extensive keyword research to identify low-competition, high-traffic keywords that aligned with user intent. We focused on both transactional and informational keywords to attract a mix of buyers and readers interested in eco-friendly living.

Example Keywords Targeted:

Actions Taken:

• Optimized product descriptions with primary and secondary keywords.
• Added compelling meta titles and descriptions with a focus on click-through rate (CTR).
• Updated URLs to be SEO-friendly (e.g., example.com/eco-friendly-products instead of example.com/product12345).
• Included related keywords and LSI (Latent Semantic Indexing) terms in blog posts and product pages.

Step 3: Content Marketing and Blog Creation

We implemented a content marketing strategy to position the client as an authority in the eco-friendly industry and attract organic traffic through informative, high-value content.

Actions Taken:

• Created a content calendar with weekly blog posts focusing on eco-friendly topics.
• Developed long-form content (2,000+ words) targeting informational keywords.
• Published product guides and tutorials, such as:
  • “How to Reduce Plastic Waste in Your Kitchen”
  • “5 Eco-Friendly Alternatives to Plastic Products”
  • “The Ultimate Guide to Sustainable Living”
• Added customer stories and case studies, showcasing real-life benefits of using eco-friendly products.
• Embedded rich media, including infographics and video content, to improve engagement and shareability.

Step 4: Backlink Building and Off-Page SEO

Since the client was in a competitive niche, building high-quality backlinks was essential to improve domain authority and search rankings.

Actions Taken:

• Reached out to eco-conscious bloggers and influencers for guest posting opportunities.
• Secured mentions on eco-friendly directories and resource pages.
• Created shareable infographics and pitched them to industry-related websites.
• Built relationships with environmental organizations, leading to natural backlinks from high-authority domains.

Step 5: User Experience (UX) and Design Improvements

Improving the user experience was a crucial part of the strategy since the website’s bounce rate was over 60% due to poor design and navigation.

Actions Taken:

• Simplified the website navigation by organizing products into clear categories.
• Improved the mobile experience, ensuring that the site was fully responsive on all devices.
• Enhanced product pages with high-quality images, videos, and reviews.
• Added a live chat feature to assist users in real time.
• Implemented exit-intent popups offering discounts to reduce cart abandonment.

Step 6: Conversion Rate Optimization (CRO)

We analyzed user behavior using tools like Google Analytics and Hotjar to identify areas where users were dropping off and made improvements to the site to increase conversions.

Actions Taken:

• A/B tested different call-to-action (CTA) buttons to find the most effective color and placement.
• Added trust signals, such as:
  • Customer testimonials.
  • Security badges on the checkout page.
  • “Eco-Friendly Certified” badges.
• Improved the checkout process by reducing the number of steps required to complete a purchase.

Results Achieved in 6 Months

After implementing the SEO strategy, the e-commerce business experienced significant improvements in traffic, keyword rankings, and sales.

Top Keyword Rankings Achieved

Key Takeaways

Technical SEO is the Foundation: Addressing technical issues like page speed and crawl errors significantly improved the site’s performance.

Content Marketing Drives Traffic: Publishing high-quality, informative content helped attract organic visitors and position the brand as an authority in the industry.

Backlinks Boost Authority: Securing high-quality backlinks from eco-friendly websites improved domain authority and search rankings.

UX and CRO Are Crucial: Enhancing the user experience and optimizing the checkout process reduced bounce rates and increased conversions.

Consistency is Key: Regular content updates and ongoing SEO maintenance were essential to maintain rankings and traffic growth.

Final Thoughts

This case study demonstrates how Aoto Seo helped an e-commerce business achieve a 150% increase in organic traffic and significant growth in sales through a combination of technical SEO improvements, content marketing, backlink building, and UX enhancements.